Real Appeal

Who’s eligible

Bloomin’ Brands employees and dependents enrolled in a BBI medical plan. You must be at least 18 years or older to participate and have at least a Body Mass Index (BMI) of 23 to be eligible to participate in Real Appeal.

What is Real Appeal?

A scientific, step-by-step, guided program designed to encourage and inspire you to make positive, lasting changes for a better body and a healthier, happier life — all at no cost to you.

Real Appeal gives you the tools, the information and the support you need to make smarter choices, day in and day out, to truly transform yourself.

How it works

After you enroll in Real Appeal, Real Appeal will send you a success kit that contains The Real Success Guides, meal plans, fitness videos, and more. Real Appeal offers personalized support and professional coaching for a full year, online, and on your smartphone. Call 1-844-344-REAL (7325) for more information.

Get started today

Take charge of your health! To enroll in Real Appeal, visit